Since 1951, Plantarom SL has been a cornerstone in the wholesale market for aromatic plants, delivering nature’s richness to its clients with an unwavering commitment to quality. Today, on the verge of its 75th anniversary, the company embarks on an ambitious rebranding process that revitalizes its identity, bridging its legacy with the demands of a constantly evolving world. This rebranding represents an opportunity to modernize Plantarom SL's image, professionalize its offering, and unify its market presence, all while preparing to celebrate seven and a half decades of success. A key component of this strategy will be the creation and launch of a new website, designed from scratch to reflect the brand's renewed values and provide a modern, attractive, and functional digital experience for its customers. The design of the new visual and conceptual identity seeks to encapsulate the pillars of quality, authenticity, and expertise that have defined Plantarom SL, translating them into a contemporary language that resonates with today’s audiences. This approach not only updates the brand but also strengthens its leadership within the sector. With its 75th anniversary serving as a catalyst, this rebranding is far more than an aesthetic change—it is a statement of intent. Plantarom SL reaffirms its commitment to lead with innovation, honoring its history while building a promising and opportunity-filled future. Credits: Direction: Jordi Farré Typography: Helvetica Neue Family